RESPECT THE SEAHORSES

Fashion is ruining life for the seahorses. Our industry uses enormous amounts of water to treat and colour fabrics and materials. And chemicals. That pollutes our water and ruins our oceans - and in turn, the living conditions for the seahorses.

That’s why we have launched our water-saving collection. By using the most sustainable vegetable tanning method available, free of metal and chemicals, we have cut down water use by 53%.

For every shoe sold, we help save the seahorses in cooperation with Project Seahorse.

RESPECT THE SEAHORSES

Fashion is ruining life for the seahorses. Our industry uses enormous amounts of water to treat and colour fabrics and materials. And chemicals. That pollutes our water and ruins our oceans - and in turn, the living conditions for the seahorses.

That’s why we have launched our water-saving collection. By using the most sustainable vegetable tanning method available, free of metal and chemicals, we have cut down water use by 53%.

For every shoe sold, we help save the seahorses in cooperation with Project Seahorse.

RESPECT THE SEAHORSES

Fashion is ruining life for the seahorses. Our industry uses enormous amounts of water to treat and colour fabrics and materials. And chemicals. That pollutes our water and ruins our oceans - and in turn, the living conditions for the seahorses.

That’s why we have launched our water-saving collection. By using the most sustainable vegetable tanning method available, free of metal and chemicals, we have cut down water use by 53%.

For every shoe sold, we help save the seahorses in cooperation with Project Seahorse.

WHY SEAHORSES?

Seahorses are truly special creatures, known for their odd shape and male pregnancy. They often remain with the same partner for life and are camouflaged perfectly to the places they call home. Seahorses are also powerful ambassadors for ocean health, reflecting how we treat the ocean.

Right now, seahorse populations are in trouble because of human activities. Huge numbers are fished up – mostly by reckless fishing gear that catches everything – and their coral and seagrass habitats are being destroyed. Once caught, seahorses are sold for traditional medicines, aquariums and souvenirs.

WHY SEAHORSES?

Seahorses are truly special creatures, known for their odd shape and male pregnancy. They often remain with the same partner for life and are camouflaged perfectly to the places they call home. Seahorses are also powerful ambassadors for ocean health, reflecting how we treat the ocean.

Right now, seahorse populations are in trouble because of human activities. Huge numbers are fished up – mostly by reckless fishing gear that catches everything – and their coral and seagrass habitats are being destroyed. Once caught, seahorses are sold for traditional medicines, aquariums and souvenirs.

SAVING OUR SEAS

Project Seahorse is an internationally recognised team led by award-winning marine biologist Amanda Vincent and co-founder Heather Koldewey. They have made huge progress in conserving ocean life around the world, with the goal to make sure that human activities do not threaten species of wild marine animals.

So far, Project Seahorse has created 35 marine protected areas! It also secured the first global controls on exporting marine fishes, and united 1400 organisations in its mission to save seahorses - and our seas.

WHY SEAHORSES?

Seahorses are truly special creatures, known for their odd shape and male pregnancy. They often remain with the same partner for life and are camouflaged perfectly to the places they call home. Seahorses are also powerful ambassadors for ocean health, reflecting how we treat the ocean.

Right now, seahorse populations are in trouble because of human activities. Huge numbers are fished up – mostly by reckless fishing gear that catches everything – and their coral and seagrass habitats are being destroyed. Once caught, seahorses are sold for traditional medicines, aquariums and souvenirs.

SAVING OUR SEAS

Project Seahorse is an internationally recognised team led by award-winning marine biologist Amanda Vincent and co-founder Heather Koldewey. They have made huge progress in conserving ocean life around the world, with the goal to make sure that human activities do not threaten species of wild marine animals.

So far, Project Seahorse has created 35 marine protected areas! It also secured the first global controls on exporting marine fishes, and united 1400 organisations in its mission to save seahorses - and our seas.

SAVING OUR SEAS

Project Seahorse is an internationally recognised team led by award-winning marine biologist Amanda Vincent and co-founder Heather Koldewey. They have made huge progress in conserving ocean life around the world, with the goal to make sure that human activities do not threaten species of wild marine animals.

So far, Project Seahorse has created 35 marine protected areas! It also secured the first global controls on exporting marine fishes, and united 1400 organisations in its mission to save seahorses - and our seas.

THE FINAL IMPACT

When purchasing a pair from this collection, you help us:

  • Save the most threatened seahorse species**
  • Develop more protected areas, where fishing is controlled
  • Reduce illegal and unregulated trade of seahorses
  • End bottom trawling to save species and habitats

When purchasing a pair from this collection, you help us:

  • Save the most threatened seahorse species**
  • Develop more protected areas, where fishing is controlled
  • Reduce illegal and unregulated trade of seahorses
  • End bottom trawling to save species and habitats

THE FINAL IMPACT

Explore the roccamore world

THE FINAL IMPACT

When purchasing a pair from this collection, you help us:

  • Save the most threatened seahorse species**
  • Develop more protected areas, where fishing is controlled
  • Reduce illegal and unregulated trade of seahorses
  • End bottom trawling to save species and habitats

** https://www.projectseahorse.org/glossary

Read more at www.projectseahorse.org

Photo credits: 1. Thorny seahorse (Hippocampus histrix) in Ambon, Indonesia by Dirk Crutelle | 2. Short-headed seahorse (Hippocampus breviceps) from the south coasts of Australia by Richard Smith - OceanRealmImages.com | 3. Korean seahorse (Hippocampus haema) mating in Kumamoto, Japan by Zhang Jinggong.