Who will substitute leather?

You've probably heard how the world’s production of animal-based products takes a major toll on our planet? More than just living beings, livestock are also used for raw-materials, such as cows for leather production. But they take up quite big parts of the land and require huge amounts of water to be maintained. So, you can see where we are going here, can´t you? Clearly we cannot continue consuming livestock in the same pace as we do today, since it puts our environment, public health and food security at risk. WHO will replace the cow, then? [video width="480" height="270" mp4="https://www.roccamore.com/wp-content/uploads/2018/02/giphy.mp4" autoplay="true" loop="true"][/video]   No more leather shoes? Since leather shoes are by-products of meat production, we can use animal-based raw materials as long as we still eat meat. We would never kill animals just for the sake of making shoes! So, what happens when we all start demanding less animal-based products? No more leather shoes? Thankfully, the future of meat is already here: INSECTS (…) As nasty as it may sound, insects are apparently packed with nutrition and other good stuff, and are actually supposed to taste quite good. The Danish brand Dare To Eat created the Dare Square snack containing crickets, worms or larvae flour. They believe 2018 will be the year where eating insects will seriously take off. Image result for dare square dare to eat   So, it’s an insect-shoe then? Unfortunately, the skin of a bug is like the material on your fingernails, so you cannot make shoes out of bug skin. (phew!) However, there are many cool ideas on how to remove animals from the leather-making process:   Pineapples Apparently, some fruits are great for substituting leather. For example, Piñatex is a company that produce natural leather and textile from pineapple leaf fibers. The raw material is a by-product from pineapple harvest in Philippines, which is basically pineapple-waste. Pineapple leather provide positive social and economic impact and maintain a low environmental footprint throughout its life cycle. Citrus fruits  An orange can also be used to produce textiles! Salvatore Ferragamo is the first brand to use orange fibers in their textile production, which is what remains of the orange after squeezing out all the juice.   Muskin Mushroom  Another new cool way to make leather is from mushrooms. The vegetable leather is called Muskin, and is made from a gigantic inedible mushroom. Muskin also absorbs damp and releases it immediately, which makes it water-repellent (great for Nordic weather) and it is non-toxic! Image result for muskin shoes   Technology Luckily, technology strikes again! New Jersey based Modern Meadow use living cells to grow bio-leather materials, entirely free from animals, straight from their lab, that looks biologically the same as animal leather.   We continuously strive to set new standards at roccamore in the slow world of fashion. So, can you imagine comfy high heels in vegetables and fruits leathers in the future of roccamore? Or maybe a partnership with a biochemical leather-lab, and actually grow own leather for our girls?